As the retail futures industry navigates the equity world, it’s important for everyone within the industry to focus on educating their clients and prospects about futures trading. We know that people trade futures markets for a variety of reasons and helping your clients understand what the markets may offer them is one of the first steps to take.
Market education, along with product awareness, is the foundation that provides the new or maturing futures trader with the greatest chance for success. Once a customer understands the basics of futures, it becomes easier to build awareness of the benefits. Efficiency in capital use and seamless access across different asset classes are concepts that can generate market interest and growth.
One of the most important questions I received while on this panel was, “As we grow our business, is it Equities vs. Futures or Equities with Futures?” At CME Group we believe a trader should be aware of all the markets that exist so that no trading opportunity passes them by. Understanding how futures can enhance and complement your client’s trading portfolio is critical in helping them maximize their trading success.
CME Group is committed to helping the brokerage community with this task. We are launching new resources to further the awareness of our markets, help traders understand them and ultimately to develop more and better futures traders.
-Daniel Ryba
CFP, Retail Client Development and Sales, CME Group