Five Ways to Appeal to Investors
You have worked hard putting your fund or managed futures program together. All of your strategy building, back-testing and hard work looking for an edge in today’s futures markets has culminated in a program that you believe has the potential to deliver value to your investors. In today’s highly competitive environment, however, simply having a good program is not enough. To cross the initial AUM threshold, and then continue on to the $25 million threshold and the $50 million threshold, you have to give investors a reason to put their hard-earned capital to work in your program. Here are five simple things you can do right now to appeal to investors: Get in front of them: People are not simply going to start showing up at your company’s doorstep offering to make allocations to your program. You have to be proactive about getting your program in front of the right...